TRUST . . .
Enduring partnerships are not built on transactions.
They are built on respect and trust.
Deepti is an outstanding
manufacturer, a highly ethical
business person and a devoted
supporter and promoter of the Indian
craftsman tradition. She is that rare
consummate professional able to
combine a love and understanding
of the creative process,
an exquisite taste level and expert
knowledge of manufacturing
techniques with the ability to produce
quality well priced goods on time.
During the 9 years of our
collaboration, Deepti’s company was
instrumental in producing some of
the most successful signature
embellished styles in my collection
and in translating them for my
high volume collaboration
with Anthropologie.
Yoana Baraschi
Yoana Baraschi & Deepti Kurup
Yoana Baraschi – A Defining Chapter
Some collaborations produce collections.
A rare few produce standards.
When I first began working with Yoana,
the bar was not implied, it was explicit.
Precision was non-negotiable. Proportion
was deliberate. She did not tolerate
approximation. Every garment was
interrogated – balance, weight, finish,
restraint. That rigor demanded that we
build differently: tighter systems, sharper
quality control, deeper craft discipline. It
was within that expectation that The
Saffron Tree found its footing. What
began as production became calibration.
Her clarity of vision required us to evolve
beyond capacity, into exactness.
Yoana did not simply collaborate.
She set a benchmark.
And from that benchmark,
a legacy took root